How We Do Business
Faricy in Salida
In the Mountains Since 2021
In 2021, Faricy Automotive came to Salida. The store had Chrysler Dodge Jeep Ram, Chevrolet, and GMC under one roof. It was the family’s biggest step yet.
Buying a store is easy. Running it well in good times and bad is the hard part. On The CDG Podcast, president Ben Faricy explained how Faricy grows without losing what made it work.
“I think representing American-made brands is a great thing long term.”
How We Grow
One Way of Working
Faricy moved every store onto the same systems and the same books. Salida runs to the same standard as Colorado Springs.
Local Accountability
Faricy leaders work by “51% ownership, 100% accountability.” The people running Salida make the calls for Salida.
Proud of Our Brands
Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, and Ford. Seven American brands in one place.
Our Five Core Values
Integrity, loyalty, and love have guided Faricy for more than 30 years. Accountability and growth are the newest. Together they shape how we run every store, including this one.
Integrity
Seven brands, one standard. Every deal and every repair order is earned the right way.
Loyalty
Loyal employees lead to loyal customers. In a town like Salida, you get to know the people who take care of your vehicle.
Love
We hire people who love this work. In a small town, customers notice.
Accountability
Our managers own their department’s results. The person you’re talking to can solve the problem.
Growth
We develop people from every department into leaders, from the service drive to the general manager’s office.
Patient Growth Protects You
Ben has watched dealer groups grow too fast and struggle to keep up. Faricy spent more than a year getting its own house in order first, with new systems, new talent, and leadership coaching. The goal: every store gets better as Faricy grows.
- Family-owned since 1942.
- Vehicles moved between Faricy stores quickly, with no transfer fee.
- Real Prices. Real People. The Way Car Buying Should Be.
Frequently Asked Questions
When did Faricy come to Salida?
In 2021, when Faricy Automotive bought the Salida store with Chrysler Dodge Jeep Ram, Chevrolet, and GMC under one roof.
What brands does Faricy sell in Salida?
Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, and Ford, all at 931 US-50 in Salida.
Who owns Faricy in Salida?
Faricy Automotive, a family-owned Colorado dealer group founded in 1942 and led by brothers Ben and Paul Faricy. Day-to-day decisions are made by the local leadership team in Salida.
Can I get a vehicle from another Faricy store?
Yes. Faricy can transfer vehicles between its stores quickly, with no fee.
What are Faricy Salida’s hours?
Sales is open Monday through Saturday 8:30am to 6pm, and until 6:30pm at GMC. Service and parts are open Monday through Friday 7:30am to 5:30pm. Service is closed Saturday, and all departments are closed Sunday.
Visit Faricy in Salida
931 US-50
Salida, CO 81201
Sales: Mon–Sat 8:30am–6pm
Service & Parts: Mon–Fri 7:30am–5:30pm
Service closed Saturday. All departments closed Sunday.